We've been in this Internet business since its' "birth" in the 1979-1981 time frame
when it was know as SPAN (Space Physics Analysis Network). Access consisted of
a black and white terminal with a user ID/Password login vis Telenet! And we continue
to work with many companies who do not yet have a website. Sometimes, it's not always
a priority. Regardless of your reason for not having a website, we hope that you will
contact us and let us establish your own "space" in this technology universe known as
the "Internet".
Listed below you will find a number of benefits of having a website. The benefits will very depending on the nature of your business, and the extent to which you choose to embrace the technology!
Advantage Over Your Competition: Consumers search for products and services online before making
purchases. By allowing for your website to be found on the Internet it will give you an advantage
over your competition when they call you instead of the competition.
Image - Who Are You?: Your website can often be the first point of contact for potential customers
that come to your business. Providing a first-class service or product is reflected through ALL of your
contact with the customer,and especially their contact with you via your website. The way that products
and services are delivered via the Internet requires a business to have an online presence. This allows
customers to get an overall feel for your business, as well as to compare services and products without
having to spend time on the phone and take time out of their work day to reach you during business hours.
Free Advertising: You are trying to get your potential customer to call you or visit to get
more information, to be able to convince them to visit you, to buy from you, or to use your services.
Enhanced Customer Service: Whether or not you are selling a tangible product, you want to be able to
provide enhanced customer service that will give you a competitive edge in the market place. In being
able to provide 24/7 access to information, forms, products, and marketing to your customers, you place
yourself at a higher level of customer service than your competitors who do not have an internet presence.
Time Savings: Your clients are able to conduct business when it is convenient for them. This might be
during the day or in the middle of the night. Your business should always be open. If you
choose an e-commerce website, your customers can shop with you 24 hours a day. More and more people are
shopping on the internet where they can view the products and place an order online at any time of the day
or night without the consideration of time, day, holidays, etc.
Cost Savings: For those clients who have a PC and regularly use the internet, your web site can
actually save you money on printing costs as well as time on the phone and in person. Reduction of printing
costs can be realized in many situations, including brochures, newsletters, information sheets, protocols,
hand outs, etc. By having online customer services procedures and support information on lineand available
24 hours a day you will be able to decrease the number of customer service employees you have on staff.
Directing a client to a link on your website saves time and money.
Return Visitors to Your Site: There is potential for your website to become a resource of
information for the public. By supplying helpful tips and articles that are relevant to your industry,
you will give visitors a reason to come back to your website and convert them to customers.
Information Disimination About Your Company: Consumers have more confidence in, and prefer doing
business with, companies that they know something about. Your website is a way to inform visitors about
the structure of your company, of your community involvement, the products and services you offer, awards,
and employment opportunities.
If do not currently have a website, we hope this list will help you understand the bigger picture of how a website can help your company. But to be honest, these are the same reasons we use for existing companies when helping them redesign their website. Don't feel bad if you don't have a website, at least you're educating yourself and we'll help you do it right the first time.
